Fractional growth marketer vs agency — what's the difference?

Agencies spread across dozens of clients and give you reports. A fractional growth lead embeds in your team, uses your tools, attends your standups, and owns the numbers end to end — from ad click to closed deal.

When should I hire a fractional growth marketer instead of a full-time hire?

When you have a working product with paying customers and €2k-€50k/month in ad spend, but not enough scale to justify a full-time senior salary — or when you need senior systems built now that a junior hire can run later.

How many hours does a fractional engagement include?

It's scoped by outcomes, not hours: a fixed set of systems to build and numbers to own. The shape is agreed after a free audit of your current funnel and ad accounts.

Do you replace my existing marketing team?

No — integrating with your team is the default. I work with your marketers, sales team, and developers, use your tools, and report in your format.

Service · Embedded Growth Leadership

Fractional Growth Marketer

Senior growth leadership inside your team, part-time. I own the numbers — webinar funnels, paid ads, analytics, CRM — from ad click to closed deal. For coaches, course creators, and e-learning brands first; SaaS and B2B teams too. Not a rotating cast of agency account managers.

Start With a Free Audit →

What a fractional growth marketer is

A fractional growth marketer (also called a fractional head of growth or fractional growth lead) is a senior operator who works inside your company a few days a week. You get someone who has built growth systems before — without the six-figure salary, equity, and hiring risk of a full-time head of growth.

The key word is inside. I use your tools, attend your standups, report in your format, and work alongside your marketers, sales team, and developers. One owner of the numbers, accountable end to end.

Fractional vs agency vs full-time hire

	Agency	Full-time hire	Fractional (me)
Attention	Split across dozens of clients	100% yours	Embedded, part-time, senior
Owns	Deliverables & reports	Whatever they know	The numbers, end to end
Cost	Retainer + ad management %	Senior salary + equity + ramp	Fraction of a senior salary
Ramp-up	Weeks of onboarding calls	3–6 months	First fixes in weeks 1–2
Exit risk	Knowledge leaves with contract	Re-hiring cycle	Documented systems your team keeps

What I own

Funnels

Landing pages, email flows, qualification funnels — rebuilt end to end and leak-tested.

Paid ads

Meta, Google, TikTok. Budget and ROAS management with spend traced to pipeline.

Analytics & attribution

GA4, server-side tracking, conversion APIs. See attribution consulting.

CRM & automation

HubSpot, Pipedrive, GHL — scoring, routing, and follow-up that runs itself.

The full breakdown of all six service areas is on the services page.

How it starts

Diagnose: I open your ad account, analytics, landing pages, and CRM, and find every place money or leads leak. It starts with a free 30-minute audit.
Accelerate: funnels rebuilt, tracking fixed, CRM configured, automations wired.
Scale: clean numbers, budget scaled on what works, new channels tested to the ceiling.

For coaches & course sellers

This is where I do my best work. If you sell coaching programs, online courses, or e-learning products, the engine I build looks like: webinar registration pages that convert, show-up sequences that fill the live room, replay and evergreen funnels that sell between launches, and a scoring CRM that routes hot buyers to sales fast. I tripled webinar attendance for a 234K-subscriber coaching brand (case study) and built the six-pillar high-ticket funnel behind Bob Proctor's Thinking Into Results (case study).

Who it fits

Good fit: coaches, course creators, e-learning brands, and SaaS/B2B teams with paying customers spending €2,000–€50,000/month on ads, who need senior growth systems but can't justify a full-time senior hire yet.
Not a fit: pre-revenue startups (start with the free playbooks) or teams looking for someone to “just run some ads” without touching the funnel behind them.

Proof

“He has clearly evolved into a focused, metrics-driven growth hacker. He approaches growth with a product mindset, builds experiments instead of campaigns, and aligns marketing, UX, and technical levers to generate measurable impact.”

— Othman J., Tech Entrepreneur

Case studies: Alphorm — €1M+ revenue engine, AWAL — 210% revenue growth, OneTake — zero to first customers in 72h, Bob Proctor — high-ticket funnel.

Frequently asked questions

What is a fractional growth marketer?

A senior growth operator working inside your company part-time — owning funnels, ads, analytics, and CRM — without the cost or risk of a full-time head of growth.

How is this different from hiring an agency?

Agencies spread across dozens of clients and give you reports. I embed in your team and own the numbers — from ad click to closed deal — not just the deliverables.

When is fractional the right call?

Working product, paying customers, €2k–€50k/month ad spend, and no senior growth owner. If you're past €50k/month with a full team, you may be ready for a full-time hire — I'll tell you if so.

Do you replace my marketing team?

No. Integrating is the default: your tools, your standups, your reporting format. I make your team faster, not redundant.

How does an engagement start?

With a free 30-minute audit. You see how I think about your funnel before any commitment.

Need a growth lead who owns the numbers?

Start with 30 free minutes on your ads, funnel, and tracking. You'll leave with a fix list either way.

Book a Free Growth Audit