I led the marketing GTM for OneTake: positioning, landing page, tracking, and paid experiments to turn a raw idea into real users and a clear ICP in a few weeks.
OneTake had a strong product concept but zero validation. They needed more than "ads." They needed a Marketing GTM System to see who actually cares, why they care, and how much they are willing to pay.
My role was not to build the product, but to build the truth engine that told the founders what to build next.
I killed the "AI Hype" messaging immediately. We worked with the founder to define the real pain point.
We shifted from "AI Workflows" to "Fix broken processes in 15 minutes." We targeted operators drowning in SOPs, not tech enthusiasts.
I built the landing page and installed a core measurement system before a single ad went live. We tracked the funnel from "Ad Click" to "Lead Gen" to ensure we weren't flying blind.
We tested multiple angles and creative formats across Meta & LinkedIn to find the winning message.
The winner was a short vertical video contrasting "6 Weeks of Manual Work" vs "15 Minutes with OneTake." This validated that Speed was the primary motivator, not cost.
We used WhatsApp to collect real "broken SOPs" from prospects. This didn't just generate leads -- it gave the product team the exact features users were begging for.
Result: Dev was driven by live demand, not internal guessing.
This project showed how growth and product should work together.
The tests told us users didn't care about "AI workflows" as a concept; they cared about removing painful operational work. That clarity allowed the product team to cut noise and ship exactly what people asked for.
See how the same growth thinking applies across industries.
Rebuilt attribution and scaled B2B/B2C funnel to seven-figure ARR.
Read Case Study →Automated B2B ordering with WhatsApp AI for low-literacy users.
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