Course Launch Consultant
A launch is a six week project with a revenue target and about 40 moving parts. I plan it backward from the number, run the webinar or challenge at the centre, and build the email, ads and cart sequence around it. Then we turn the winner into evergreen so the next launch is not starting from zero.
A course launch consultant plans and runs the launch: pre-launch audience building, the conversion event (webinar or challenge), the cart open to cart close sequence, and the reporting. What I bring:
- A launch plan built backward from the revenue target with required registrants, show-ups and conversion at each step
- The conversion event itself: webinar or 5 day challenge, scripted around a belief chain
- Email, WhatsApp and ad sequences from pre-launch to cart close
- Post-launch: evergreen conversion so the course keeps selling between launches
I am Ayoub Kaddouri, a full stack growth consultant. I work across SEO, technical marketing, paid ads, reporting and martech instead of one channel, which is why clients hire me when the problem sits between departments. Ten years running paid ads, eight on email, six on SEO and six on WhatsApp automation. Over the last six years I have built, scripted or fixed more than 500 webinars, and the funnels around them have produced over €40 million in sales. That includes the operating system behind Bob Proctor's Thinking Into Results funnel and the GCC coaching brand where we tripled live attendance. I have worked with coaches in Europe, the Middle East and North America, and with B2B and industrial companies that needed a technical demo turned into a webinar that produces pipeline. On the e-learning side, I built the revenue architecture behind Alphorm, an e-learning platform at €1M ARR.
01 Launch math first
Before any content, we write the number backward. Every launch I have seen miss its target skipped this step.
| Target | Example |
|---|---|
| Revenue goal | €100,000 |
| Course price | €997 |
| Sales needed | 100 |
| Expected conversion of live attendees | 5% |
| Live attendees needed | 2,000 |
| Expected live show-up rate | 40% |
| Registrants needed | 5,000 |
| Registrants from list (10K list, 20% registration) | 2,000 |
| Registrants needed from ads | 3,000 |
| Ad budget at €6 per registrant | €18,000 |
It tells you on day one whether the launch is possible with your list and budget. If it is not, we change the price, the event or the budget before spending six weeks on it.
02 Webinar, challenge or video series
| Model | Best for | Strength | Weakness |
|---|---|---|---|
| Live webinar | Programs €500 to €5,000, warm and cold traffic | Highest conversion per attendee, fastest to run | One shot. Miss the live and you rely on replay. |
| 5 day challenge | Communities, lower price points, cold audiences | Builds habit and trust over a week, strong for €300 to €1,500 | Heavy on delivery. Attendance decays by day 3 without strong reminders. |
| Video series (PLF style) | Big lists, established brands | Works without live delivery | Weak on cold traffic, long pre-launch |
| Webinar inside a challenge | High-ticket with a community | Challenge warms up, webinar closes | Most complex to run |
For most course creators between €500 and €3,000, a live webinar launch wins on effort versus result. The webinar is built with the same method I use for coaching and trading programs, see the five tips.
03 The six week timeline
- Weeks 1 to 2: foundationLaunch math, offer and bonuses, belief chain, registration page, tracking setup. Ad creative in production.
- Weeks 3 to 4: pre-launchAudience warm-up content, waitlist, ads live, partner outreach. Registration opens 7 to 10 days before the event.
- Week 5: event and cart openWebinar or challenge runs. Cart open 5 to 7 days. Daily emails and WhatsApp with a reason each day: FAQ, case study, bonus, deadline.
- Week 6: close and debriefCart close with real scarcity. Then a full debrief: numbers at every stage versus plan, what to keep, what to change.
- After: evergreenBest webinar recording, automated registration and reminders, always-on ads at a controlled budget.
04 After the launch: evergreen
A launch gives you the data. Evergreen gives you the income. Once the live webinar has converted on two runs, I rebuild it as an on-demand funnel with the same show-up and follow-up logic, running on a daily ad budget you control. Launches then become a quarterly spike on top of a baseline, instead of the only income.
Going evergreen before the live version has converted. Evergreen converts at a third to a half of live. If live is weak, evergreen is dead.
05 Who this is for
- Course creators and educators with a course priced €300 to €5,000
- Coaches launching a group program
- E-learning companies launching a new track or cohort
- Creators with a list or audience of at least 3,000, or an ad budget
- First course with no validation that anyone will pay for it
- Courses under €100 (use a different model)
- Looking for someone to film or produce the course
Planning a launch?
Bring your target number, your list size and your price. In 30 minutes we do the launch math together and you will know if it is possible.
Book a free 30 minute audit See an e-learning case study