Webinar Funnel Consultant
Your webinar is not one thing. It is a registration page, an ad, a show-up sequence, a 60 minute belief change, a pitch and a follow-up. When one of those is broken, the whole funnel reads as "webinars do not work for us". I find the broken piece and rebuild the funnel as a system.
A webinar funnel consultant audits and rebuilds the full path from ad to sale, not just the presentation. What I do:
- Diagnose where the funnel leaks: registration rate, show-up rate, stay-to-pitch rate, conversion rate, follow-up close rate
- Rebuild the webinar around a belief chain so the pitch feels obvious
- Wire the show-up sequence (email, WhatsApp, SMS) and the post-webinar follow-up into your CRM
- Set up tracking so you know cost per registrant, per attendee and per sale by channel
I am Ayoub Kaddouri, a full stack growth consultant. I work across SEO, technical marketing, paid ads, reporting and martech instead of one channel, which is why clients hire me when the problem sits between departments. Ten years running paid ads, eight on email, six on SEO and six on WhatsApp automation. Webinars are the channel I have spent the most time on. Over the last six years I have built, scripted or fixed more than 500 webinars, and the funnels around them have produced over €40 million in sales. That includes the operating system behind Bob Proctor's Thinking Into Results funnel and the GCC coaching brand where we tripled live attendance. I have worked with coaches in Europe, the Middle East and North America, and with B2B and industrial companies that needed a technical demo turned into a webinar that produces pipeline.
01 Where webinar funnels leak
Every webinar funnel I audit fails at one of five points. The fix is different for each one, which is why "get more registrants" is rarely the answer.
| Stage | Healthy benchmark | What usually breaks it |
|---|---|---|
| Ad to registration | 25 to 45% on cold traffic | Registration page promises a topic, not a result. Too many fields. |
| Registration to live show-up | 35 to 50% live, 60%+ incl. replay | No show-up sequence, no WhatsApp reminder, webinar scheduled 5 days out. |
| Show-up to pitch | 70%+ still in the room at the pitch | Teaching 20 things instead of one aha moment. Pitch arrives at minute 75. |
| Pitch to sale or call | 3 to 8% of live attendees | Offer presented as modules and bonuses instead of implementation. |
| Follow-up | 30 to 50% of total sales come after the webinar | No replay deadline, no sales team call list, no CRM tags. |
Cost per attendee who stayed to the pitch. Registrants are cheap and useless. Attendees at minute 50 are the only people who can buy. Once you optimise ads and reminders for that number, the funnel changes.
02 How I work
- Funnel audit (week 1)I pull registration, attendance, pitch retention and sales data by channel. I watch the full replay. I read the show-up emails. You get a written diagnosis with the three biggest leaks ranked by revenue impact.
- Belief chain and script rebuild (weeks 2 to 3)We define what the attendee must believe at minute 10, 30 and 50. The script is rebuilt backward from the pitch. See the method in this trading webinar breakdown.
- Registration and show-up system (weeks 2 to 3)New registration page, ad angles matched to the wrong diagnosis, and a 5 to 7 touch reminder sequence across email, WhatsApp and SMS.
- Follow-up and CRM (week 4)Attendance tags, replay deadline, call booking, sales scripts for the team, and reporting from ad spend to closed revenue.
- Run and iterateFirst live run with me in the room. We review the numbers at each stage and adjust. Then evergreen or recurring live, depending on your model.
03 What you get
- Written funnel audit with benchmarks and ranked fixes
- Rebuilt webinar script and slide structure around a belief chain
- Registration page copy and structure (I audit landing pages for a living, see the landing page guide)
- Show-up sequence: emails, WhatsApp, SMS, with timing
- Post-webinar follow-up sequence and sales call script
- Tracking: UTM structure, CRM fields, dashboard from spend to revenue per webinar
- Ad angles and creative briefs for Meta and YouTube
I do not run your webinar for you every week, and I do not promise a conversion rate before I have seen your data. If your offer has never sold on a sales call, we fix the offer first.
04 Who this is for
- Coaches and consultants selling programs from €1,000 to €15,000
- Course creators moving from launches to evergreen webinars
- Trading, business, health and language educators
- B2B and industrial companies using webinars for demo requests
- Teams already running webinars with at least 200 registrants a month
- Offers under €300 with no sales call or upsell
- No traffic budget and no audience yet
- Looking for a webinar platform setup only
- Expecting results without changing the script
05 Proof
For Bob Proctor's Thinking Into Results I built the operating system behind the high-ticket funnel: lead-gen architecture, a 90% live attendance activation system, a scoring CRM with agent matching, and evergreen activation beyond the classic launch playbook.
For a 234K-subscriber coaching brand in the GCC, a full audit across social, media buying, funnel, CRM and sales tripled live webinar attendance and lifted close rate.
The same structure has worked for industrial and B2B companies whose "webinar" was a 60 minute product tour. The fix was the same: diagnosis, one aha moment, self-diagnosis, implementation offer.
Want your webinar funnel audited?
30 minutes. I look at your numbers stage by stage and tell you which leak to fix first. No pitch, no deck.
Book a free 30 minute audit See a webinar funnel case study