SaaS Growth Consultant
Most SaaS growth advice is a list of channels. Growth is a system: who you sell to, how they find you, what happens between signup and revenue, and whether you can prove any of it. I build that system for B2B SaaS and devtools, measured on CAC, payback and net margin, not on MQLs.
A SaaS growth consultant designs and runs the acquisition and conversion system, usually as a fractional head of growth. What I own:
- GTM: ICP, positioning, channel selection and a tracking architecture before the first euro of ads
- Paid acquisition on Meta, Google, LinkedIn and YouTube, measured on CAC and payback by channel
- Attribution and reporting the CFO accepts, including sales-assisted and offline revenue
- Marketing automation: scoring, nurture, PQL to sales hand-off, expansion flows
I am Ayoub Kaddouri, a full stack growth consultant. I work across SEO, technical marketing, paid ads, reporting and martech instead of one channel, which is why clients hire me when the problem sits between departments. Ten years running paid ads, eight on email, six on SEO and six on WhatsApp automation. For OneTake I engineered the marketing GTM engine and validated product-market fit in 72 hours through positioning, tracking and paid experiments. For Alphorm I built a €1M ARR revenue architecture. I have also run growth for B2B and industrial companies whose sales cycles run 90 days or more.
01 Growth is a system, not a channel
A SaaS at €500K to €5M ARR usually has the same four gaps. Someone runs ads. Someone writes content. Nobody owns the connection between a click and a renewal.
- ICP is a guess. Ads target "founders" or "marketing managers". The customers who renew look nothing like that.
- Attribution is last click. Branded search and direct get the credit, demand creation gets cut, pipeline dries up two quarters later.
- Signup to revenue is a black hole. Trials and demos go into the CRM and come out as a close rate nobody can explain.
- Reporting is dashboards. Impressions, MQLs and sessions. Nothing the CFO can use for a budget decision.
I have written the long version of several of these: how to reduce CAC, attribution tools compared, marketing automation for SaaS, Facebook Ads for SaaS.
02 Diagnose, accelerate, scale
- DiagnoseGrowth audit of the funnel, ad accounts, CRM, analytics and reporting. Every revenue leak mapped before any ad spend goes up. Output: a ranked roadmap.
- AccelerateTracking architecture, attribution model, automation that qualifies and nurtures 24/7, landing pages and messaging rebuilt around the ICP that actually renews.
- ScaleOnce CAC and payback are stable by channel, budget goes up and expands across Meta, Google, LinkedIn and YouTube. Weekly reporting from spend to ARR.
I do not turn ads up before the leaks are mapped and the measurement works. Scaling a broken funnel just makes the hole bigger faster.
03 How we can work together
| Engagement | What it is | Duration |
|---|---|---|
| Growth audit | Complete teardown of ad accounts, funnel, CRM, analytics. Written diagnosis and roadmap. | 1 to 2 weeks |
| Fractional head of growth | I own budget, strategy and execution. Weekly reporting. Hire and manage freelancers or your team. | 3 to 6 months |
| GTM architecture | For founders: ICP, positioning, channel selection, tracking spec, KPI framework, hiring plan. | 4 to 6 weeks |
Details on the services page.
04 The metrics I report
- CAC blended and by channel, including salaries and tools
- CAC payback in months, and LTV to CAC
- Pipeline and revenue by first touch, last touch and a model that fits your cycle
- Trial or demo to paid conversion by segment and by source
- Net revenue retention and expansion from marketing-sourced accounts
- Net margin impact of each channel, which is the only number that settles budget arguments
05 Who this is for
- B2B SaaS and devtools from €500K to €10M ARR
- Founders who need a growth system before hiring a full-time head of growth
- Companies with ads running and no trustworthy attribution
- Product-led companies that need the signup to revenue path instrumented
- Pre-product startups
- Companies looking for a channel freelancer only
- Teams unwilling to connect the CRM to the ad accounts
Want a growth audit of your SaaS?
30 minutes, zero pitch. I walk through your funnel and show you where the revenue is slipping.
Book a free 30 minute audit See the OneTake GTM launch