HockeyStack is a B2B SaaS marketing attribution and revenue analytics platform. It unifies your ad platforms, website, and CRM into one view so you can see which marketing touches influenced pipeline and closed-won revenue. It is best known for a clean UI and a first-class HubSpot integration.

Explainer · 4 min read

What Is HockeyStack?

Q: How does HockeyStack work?

HockeyStack tracks website visitors and ad clicks, connects to your CRM (HubSpot, Salesforce) and ad platforms, and stitches those touchpoints to accounts and deals. It then runs multi-touch attribution models so you can attribute pipeline and revenue back to campaigns and channels.

Q: Who is HockeyStack for?

B2B SaaS companies, typically between $5M and $20M ARR, spending $10K to $50K per month on paid acquisition with a real sales motion. Below $5M ARR a DIY stack is usually smarter; above $30M ARR Dreamdata competes.

Q: How much does HockeyStack cost?

Pricing starts around $1,200 per month (roughly $14,000 to $20,000 per year) on annual billing, with custom enterprise tiers above that. There is no public free plan. Confirm the current quote with HockeyStack.

HockeyStack is a B2B SaaS marketing attribution and revenue analytics platform. It connects your ads, website, and CRM into one view so you can finally answer the board’s question: which marketing actually produced pipeline?

By Ayoub Kaddouri · Published 2 June 2026

In one line

HockeyStack unifies ad platforms + website + CRM, runs multi-touch attribution, and shows which campaigns influenced pipeline and closed-won revenue — built for mid-market B2B SaaS, with a first-class HubSpot integration.

What HockeyStack Does

In B2B SaaS, a buyer might see three LinkedIn ads, attend a webinar, read two blog posts, and Google your brand before sales ever talks to them. Last-click analytics credits “Direct” and misses the real journey. HockeyStack stitches those touchpoints to accounts and deals so you can attribute pipeline and revenue to the campaigns that actually drove them.

How HockeyStack Works

It tracks website visitors and ad clicks, integrates with your CRM (HubSpot is first-class, Salesforce supported) and ad platforms, and maps touchpoints to accounts and opportunities. It then applies multi-touch attribution models on top, plus a revenue analytics dashboard for weekly reporting. Like any attribution tool, it needs a setup period — typically 4 to 6 weeks of pixel install, CRM mapping, and backfill before the numbers are trustworthy.

Who HockeyStack Is For

Good fit: B2B SaaS, roughly $5M–$20M ARR, spending $10K–$50K/month on paid with a real sales motion.
Poor fit: under $5M ARR (a DIY stack is smarter), e-commerce/DTC (Triple Whale or Hyros), or teams that just need first/last-touch (HubSpot’s native reports may be enough).

What HockeyStack Costs

Pricing starts around $1,200/month (~$14K–$20K/year) on annual billing, custom above that. No public free tier. See the full pricing breakdown and cheaper alternatives.

Bottom line

HockeyStack is one of the best mid-market B2B SaaS attribution tools, especially on HubSpot. Whether it is right for you depends on stage and spend — the full review and Dreamdata comparison cover the trade-offs.

Frequently Asked Questions