Webinar Marketing Consultant
Filling a webinar is easy. Filling it with people who can buy, who show up live and who stay until the pitch is the actual job. I plan and run the promotion side of webinars: ads, email, WhatsApp, partners and organic, measured on cost per attendee at the pitch and cost per sale.
A webinar marketing consultant owns the promotion side: getting the right people registered, in the room and still there at the pitch. In practice:
- Ad strategy on Meta, YouTube, Google and LinkedIn built from the webinar's core message
- Email and WhatsApp campaigns to your list, with show-up sequences that double live attendance
- Organic and partner promotion: content, affiliates, JV webinars
- Reporting that ties every channel to attendees at the pitch and to revenue
I am Ayoub Kaddouri, a full stack growth consultant. I work across SEO, technical marketing, paid ads, reporting and martech instead of one channel, which is why clients hire me when the problem sits between departments. Ten years running paid ads, eight on email, six on SEO and six on WhatsApp automation. Over the last six years I have built, scripted or fixed more than 500 webinars, and the funnels around them have produced over €40 million in sales. That includes the operating system behind Bob Proctor's Thinking Into Results funnel and the GCC coaching brand where we tripled live attendance. I have worked with coaches in Europe, the Middle East and North America, and with B2B and industrial companies that needed a technical demo turned into a webinar that produces pipeline.
01 Channels that fill webinars
| Channel | Best for | Typical cost per registrant | Watch out for |
|---|---|---|---|
| Meta Ads | Cold audiences for coaches and consumer education | €3 to €12 in EU, €2 to €8 in MENA | Cheap registrants who never show. Optimise for attendance, not leads. |
| YouTube Ads | Trading, business and skills education | €4 to €15 | Needs a strong 30 second hook. Great for retargeting warm viewers. |
| LinkedIn Ads | B2B and industrial webinars | €25 to €80 | Expensive. Use for retargeting and ABM lists, not cold scale. |
| Email list | Any brand with 5K+ contacts | Near zero | One announcement email is not a campaign. You need 6 to 8 touches. |
| Coaches, MENA markets, high-ticket | Near zero | Open rates above 80 percent. Doubles live show-up when used for reminders. | |
| Partners and JV | Course creators with aligned audiences | Revenue share | Needs a swipe kit and a dedicated registration link per partner. |
The ad, the registration page and the first five minutes of the webinar must say the same thing. When they do, show-up rate goes up on its own because people registered for the thing they actually get.
02 Show-up is a marketing problem
Most teams treat show-up as an email template. It is the biggest lever in webinar marketing. Going from 30 percent to 50 percent live attendance is the same as cutting your ad budget by 40 percent.
- Schedule the webinar within 48 to 72 hours of registration. Beyond that, attendance collapses.
- Confirmation page with a calendar add and a WhatsApp opt-in. Not a thank you message.
- Five to seven touches: confirmation, value email, day-before, morning-of, 1 hour, 15 minutes, we are live.
- WhatsApp or SMS for the last three touches. Email alone caps live show-up around 30 percent.
- A reason to attend live: a live-only bonus, a live Q&A, a tool shown only in the room.
On the Thinking Into Results funnel this system held live attendance at 90 percent for a paid-entry webinar. On cold traffic for a GCC coaching brand, the same approach tripled live attendance.
03 How I work
- Promotion auditCost per registrant, per live attendee and per attendee at the pitch, by channel. Most clients have never seen the third number.
- Message matchI take the webinar's core message (the wrong diagnosis it attacks) and turn it into ad angles, email subject lines and registration page copy.
- Campaign buildAds, landing page, show-up sequence across email and WhatsApp, partner kit. Tracked with a UTM structure that survives into your CRM.
- Launch and optimiseFirst two runs with daily reporting. Budget moves to the channel with the cheapest attendee at the pitch, not the cheapest registrant.
- Hand-off or ongoingDocumented playbook for your team, or I keep running it monthly.
04 What you get
- Channel plan with budget split and expected cost per attendee
- Ad creative briefs and copy for Meta, YouTube, LinkedIn
- Registration page copy and structure
- Email and WhatsApp show-up sequences, written and timed
- Partner and affiliate swipe kit
- Reporting dashboard: spend to registrants to attendees to revenue, per webinar, per channel
05 Who this is for
- Coaches and educators with a webinar that converts but not enough people in the room
- Brands with an email list that is under-used for webinars
- B2B and industrial companies running demo webinars
- Teams spending €3K+ a month on webinar ads without stage-by-stage reporting
- A webinar that has never converted on a live run (fix the funnel first, see webinar funnel consulting)
- No budget for ads and no list
- Looking for a one-off email blast
Want more buyers in the room?
Send me your last webinar's numbers. I will tell you in 30 minutes where the attendance is leaking and what it would cost to fix.
Book a free 30 minute audit See how we tripled attendance