Media Buying
Budget OS

The operator's standard for campaign planning. Plan allocations, calculate daily pacing for specific runways, and export clean client approval sheets.

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How to Structure a Media Buying Plan

1. Calculate Daily Budgets based on Runway

Most tools only show monthly totals. Real operators need pacing. If you are running a 12-day launch (e.g. Webinar or Black Friday), you need to divide your total bucket by 12 to get your "Daily Cap". This OS handles runway logic automatically per platform.

2. Split by "Buckets", not just Platforms

Don't just allocate "$5,000 to Facebook". Split it by intent buckets to ensure full-funnel coverage:

3. The Client Approval Workflow

Clients don't need to see your 50 ad set names. They need a "Clean View". This tool aggregates your micro-rows into buckets (e.g., "Interest Targeting") and creates a formatted Excel sheet with totals and disclaimers, ready for sign-off.

Runway Pacing

Input your launch duration (e.g. 10 days). The tool calculates exactly what each ad set needs to spend daily.

Internal vs Client View

One click to toggle between detailed operator mode and clean client presentation mode.

Multi-Sheet Export

Generates a professional XLSX workbook with separate tabs for internal ops and client approval.

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